The indisputable success of toll free phone numbers in the marketing world is the source of much discussion. It appears to be fail-proof. Customers who make transactions over the phone tend to order more merchandise than by internet or mail. Customer returns tend to decrease dramatically if customer support is provided over the phone. An response rates soar when advertisements include a toll free number. Studies show that customers equate toll free numbers with high quality services and products. Any company with a quality toll free number–especially a vanity number that matches their brand, name or image–sends the message that their products and services are of superior quality to those of a competitor.
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